Case Research Unit

Total Number of Records: 715

29-007-2025-1

JAZZCASH: SUCCESSFUL FINTECH IN AN EMERGING MARKET

Muhammad Adeel Zaffar, Adnan Zahid, Muhammad Shehryar Shahid

INDUSTRY & COMPETITIVE STRATEGY

Details

Educator Copy

04-2387-2025-2

B2B MARKETING STRATEGIES IN PAKISTAN: INSIGHTS, CHALLENGES & OPPORTUNITIES

Muhammad Luqman Awan

MARKETING

Details

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05-793-2025-1

IN QUEST OF PERFORMANCE MANAGEMENT AT THE QADRI GROUP

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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05-791-2025-1

AISHA’S PROMOTION

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

Educator Copy

02-656-2024-1

PRICE, POWER, OR PRINCIPLE? ELON MUSK’S TWITTER BUYOUT DECISION

Bushra Naqvi, Syed Kumail Abbas Rizvi

FINANCE

Details

Educator Copy

04-2386-2024-2

ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS IN MARKETING

Moeen Naseer Butt, Sameen Zafar, Bushra Kamran (Student)

MARKETING

Details

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04-2385-2024-2

OVERVIEW OF RETAILING IN PAKISTAN

Muhammad Luqman Awan

MARKETING

Details

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05-787-2024-1

ZORE DAR AND IZZAT KHAN: NAVIGATING THE GENERATION GAP AT WORK

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

Educator Copy

03-873-2022-1

PUNJAB ENERGY COMPANY: HIRING CONSULTANCY SERVICES FOR MONITORING AND EVALUATION OF SOLARIZATION SCHEME USING QCBS

Zehra Waheed

PRODUCTION & OPERATIONS MANAGEMENT

Details

Educator Copy

16-178-2022-1

CITIZEN AGENT OR STATE AGENT: A POLICY IMPLEMENTATION DILEMMA OF A FRONTLINE BUREAUCRAT

Ayesha Masood

BUSINESS GOVT/INTERNATIONAL ECONOMY

Details

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04-2381-2022-1

HYGIENE PAKISTAN LIMITED: WINNING A KEY ACCOUNT

Muhammad Luqman Awan, Ali Rana-MBA 21, Muhammad Humza Awan-MBA 21, Fizza Ali-MBA 22

MARKETING

Details

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13-109-2021-2

PUBLIC INTERVATION IN WHEAT MARKET - A CASE STUDY OF PUNJAB (PART 1 & PART 2)

Muhammad Ahsan Rana

AGRIBUSINESS

Details

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03-872-2021-2

FOOD COLD CHAIN IN PAKISTAN

Raja Usman Khalid

PRODUCTION & OPERATIONS MANAGEMENT

Details

Educator Copy

04-2380-2021-2

THE BUSINESS OF FRANCHISING

Ehsan ul Haque, Dr. Moeen Naseer Butt

MARKETING

Details

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04-2379-2021-1

BAGUETTE GALORE: THE VALUE BONANZA CAMPAIGN

Ehsan ul Haque, Dr. Moeen Naseer Butt

MARKETING

Details

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12-002-2021-2

SMART WAYS TO LEARN: THE PRINCIPLES, PROCESS, AND PRACTICES OF LEARNING

Ghufran Ahmad

CORE

Details

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04-2378-2021-1

PREMIUM DISTRIBUTION LIMITED: MANAGING GO-TO-MARKET CHALLENGES

Ehsan ul Haque, Mr. Ali Rana MBA 21 (Student)

MARKETING

Details

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23-075-2021-2

FORMALISING INFORMAL ENTREPRENEURSHIP: MAPPING THE POLICY LANDSCAPE OF PAKISTAN

M. Shehryar Shahid, Naiha Zafar (R.A), Tehreem Anwar (R.A)

ENTREPRENEURSHIP

Details

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04-2375-2020-1

CHANNEL SUSTAINABILITY AT NUTRAWELL

Muhammad Luqman Awan, Azba Nawaz (MBA 20), Muhammad Haroon Siddiqui (MBA 19)

MARKETING

Details

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03-869-2020-1

CONSTRUCTION CONTRACT DISPUTES IN PAKISTAN: THE CASE OF LAHORE ORANGE LINE METRO PROJECT

Zehra Waheed

PRODUCTION & OPERATIONS MANAGEMENT

Details

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01-524-2020-1

RUKH CATTLE FARM

Muhammad Junaid Ashraf, Fazal Jawad Seyyed

ACCOUNTING & CONTROL

Details

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03-870-2020-1

THE BRITISH COUNCIL LAHORE’S GREEN AND LEED CERTIFIED LIBRARY BUILDING

Zehra Waheed

PRODUCTION & OPERATIONS MANAGEMENT

Details

Educator Copy

05-788-2019-1

ALIGNING ORGANISATIONAL GROWTH AND CORE VALUES AT AKHUWAT

Jawad Syed, Faiza Ali

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

Educator Copy

01-523-2019-1

ENGRO FERTILIZERS LIMITED COST OF CAPITAL (A) AND VALUATION (B)

Hafsa Ashfaq, Fazal Jawad Seyyed

ACCOUNTING & CONTROL

Details

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17-017-2019-2

FINANCIAL ACCESS FOR WOMEN ENTREPRENEURS IN PAKISTAN

Ghazal Mir Zulfiqar

GENDER

Details

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30-005-2019-1

NON-FAMILY MANAGERS AND SERVICE SALES CORPORATION

Arif Iqbal Rana

GENERAL MANAGEMENT

Details

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04-2369-2019-2

SALES FORCE AUTOMATION: A CRITICAL ANALYSIS

Muhammad Luqman Awan, Jawad Nasir: MBA 2019, Waqas Ahmad MBA 2017, Azba Nawaz MBA 2020

MARKETING

Details

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02-649-2019-1

CRYPTOCURRENCY: A CASE STUDY OF INVESTING IN DIGITAL CURRENCY

Haras Ali, Ferhana Ahmad

FINANCE

Details

Educator Copy

30-006-2019-2

WHY, HOW AND WHERE OF PUBLISHING RESEARCH IN HIGH QUALITY JOURNALS

Marium Mohsin, Jawad Syed

GENERAL MANAGEMENT

Details

Educator Copy

17-018-2019-2

HOMEBASED WORK AND ITS POLICY LANDSCAPE

Dr Ghazal Mir Zulfiqar

GENDER

Details

Educator Copy