Technical Note
B2B MARKETING STRATEGIES IN PAKISTAN: INSIGHTS, CHALLENGES & OPPORTUNITIES
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :12
LUMS No :04-2387-2025-2
PUBLICATION YEAR : 2025
ABSTRACT:
This concept note explores the dynamic landscape of B2B marketing in Pakistan, shedding light on the challenges, opportunities, and strategies important to succeed in this domain. It provides insights into the characteristics of Pakistan’s B2B environment, influenced by socio-economic factors, cultural norms, and digital disruption. Key focus areas include understanding B2B versus B2C marketing, the role of relationships in a trust-driven market like Pakistan, and the application of theoretical frameworks to facilitate readers’ understanding. The document offers practical examples from industries such as manufacturing, pharmaceuticals, agriculture, and energy to contextualize these insights. It also includes recommendations for future strategies, emphasizing digitalization, customer-centricity, and talent development. (LUMS No. Assigned 15-May-2025)