Case Research Unit

Total Number of Records: 730

04-2388-2026-2

KEY ACCOUNT MANAGEMENT IN PAKISTAN

Muhammad Luqman Awan

MARKETING

Details

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04-2389-2026-2

SALESFORCE MANAGEMENT IN PAKISTAN

Muhammad Luqman Awan

MARKETING

Details

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03-879-2025-1

RETAILTECH – OPTIMIZING WAREHOUSE OPERATIONS AMIDST GROWTH

Hassan Rauf, Shanzah Sahir (MBA 2022 Student), Maarej Khan (MBA 2022 Student), Irtaza Wains (MBA 2022 Student)

PRODUCTION & OPERATIONS MANAGEMENT

Details

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29-009-2025-1

STRATEGIC PLANNING AT NOOR BUSINESS SCHOOL: NAVIGATING COMPETING PRIORITIES

Jawad Syed

INDUSTRY & COMPETITIVE STRATEGY

Details

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04-2387-2025-2

B2B MARKETING STRATEGIES IN PAKISTAN: INSIGHTS, CHALLENGES & OPPORTUNITIES

Muhammad Luqman Awan

MARKETING

Details

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05-793-2025-1

IN QUEST OF PERFORMANCE MANAGEMENT AT THE QADRI GROUP

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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05-791-2025-1

AISHA’S PROMOTION

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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29-007-2025-1

JAZZCASH: SUCCESSFUL FINTECH IN AN EMERGING MARKET

Muhammad Adeel Zaffar, Adnan Zahid, Muhammad Shehryar Shahid

INDUSTRY & COMPETITIVE STRATEGY

Details

Educator Copy

23-079-2025-1

PROPERTY PULSE: WHERE IS THE REAL PULSE OF THE OPPORTUNITY?

Shezeen Salim Hemani, Safina Yousaf (Teaching Assistant)

ENTREPRENEURSHIP

Details

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05-795-2025-1

MORNING TEA AT FGI: NAVIGATING LEADERSHIP AND COMMUNICATION CHALLENGES

Jawad Syed, Anjum Fayyaz

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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02-657-2025-1

BETWEEN A ROCK AND A HARD PLACE: PAKISTAN'S FEDERAL BUDGET FOR 2022-23

Choudhry Tanveer Shehzad

FINANCE

Details

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02-656-2024-1

PRICE, POWER, OR PRINCIPLE? ELON MUSK’S TWITTER BUYOUT DECISION

Bushra Naqvi, Syed Kumail Abbas Rizvi

FINANCE

Details

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04-2386-2024-2

ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS IN MARKETING

Moeen Naseer Butt, Sameen Zafar, Bushra Kamran (Student)

MARKETING

Details

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04-2385-2024-2

OVERVIEW OF RETAILING IN PAKISTAN

Muhammad Luqman Awan

MARKETING

Details

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18-268-2024-1

DATA-DRIVEN PROFITABILITY AND CUSTOMER INSIGHTS AT S&S ESPORT SHOP

Ussama Yaqub

MANAGEMENT INFORMATION SYSTEMS

Details

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05-787-2024-1

ZORE DAR AND IZZAT KHAN: NAVIGATING THE GENERATION GAP AT WORK

Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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03-875-2023-2

SIGNIFICANCE OF POTATO CROP IN PAKISTAN: CHALLENGES AND OPPORTUNITIES FOR VALUE CREATION

Syed Zahoor Hassan, Muhammad Farooq (EMBA 2022 Student)

PRODUCTION & OPERATIONS MANAGEMENT

Details

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03-873-2022-1

PUNJAB ENERGY COMPANY: HIRING CONSULTANCY SERVICES FOR MONITORING AND EVALUATION OF SOLARIZATION SCHEME USING QCBS

Zehra Waheed

PRODUCTION & OPERATIONS MANAGEMENT

Details

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18-266-2022-1

LAHORE WASTE MANAGEMENT COMPANY (LWMC): ANDROID ATTENDANCE

Khawaja Zain ul Abdin, Khudejah Iqbal Ali, Syed Ali Muqtadir (Research Associate)

MANAGEMENT INFORMATION SYSTEMS

Details

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03-874-2022-1

JAMSHED SPORTS SOLUTIONS: A NEGOTIATION DEADLOCK

Muhammad Tayyab, Hassan Rauf, Muhammad Shakeel Sadiq Jajja

PRODUCTION & OPERATIONS MANAGEMENT

Details

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16-178-2022-1

CITIZEN AGENT OR STATE AGENT: A POLICY IMPLEMENTATION DILEMMA OF A FRONTLINE BUREAUCRAT

Ayesha Masood

BUSINESS GOVT/INTERNATIONAL ECONOMY

Details

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04-2381-2022-1

HYGIENE PAKISTAN LIMITED: WINNING A KEY ACCOUNT

Muhammad Luqman Awan, Ali Rana-MBA 21, Muhammad Humza Awan-MBA 21, Fizza Ali-MBA 22

MARKETING

Details

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05-785-2021-1

TAGORE HOTELS: ORGANISATIONAL CULTURE AND EMPLOYEE ENGAGEMENT

Muhammad Abdur Rahman Malik, Jawad Syed

HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR

Details

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03-872-2021-2

FOOD COLD CHAIN IN PAKISTAN

Raja Usman Khalid

PRODUCTION & OPERATIONS MANAGEMENT

Details

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04-2380-2021-2

THE BUSINESS OF FRANCHISING

Ehsan ul Haque, Dr. Moeen Naseer Butt

MARKETING

Details

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04-2379-2021-1

BAGUETTE GALORE: THE VALUE BONANZA CAMPAIGN

Ehsan ul Haque, Dr. Moeen Naseer Butt

MARKETING

Details

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12-002-2021-2

SMART WAYS TO LEARN: THE PRINCIPLES, PROCESS, AND PRACTICES OF LEARNING

Ghufran Ahmad

CORE

Details

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04-2378-2021-1

PREMIUM DISTRIBUTION LIMITED: MANAGING GO-TO-MARKET CHALLENGES

Ehsan ul Haque, Mr. Ali Rana MBA 21 (Student)

MARKETING

Details

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23-075-2021-2

FORMALISING INFORMAL ENTREPRENEURSHIP: MAPPING THE POLICY LANDSCAPE OF PAKISTAN

M. Shehryar Shahid, Naiha Zafar (R.A), Tehreem Anwar (R.A)

ENTREPRENEURSHIP

Details

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13-109-2021-2

PUBLIC INTERVATION IN WHEAT MARKET - A CASE STUDY OF PUNJAB (PART 1 & PART 2)

Muhammad Ahsan Rana

AGRIBUSINESS

Details

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