Case
RETAILTECH – OPTIMIZING WAREHOUSE OPERATIONS AMIDST GROWTH
INDUSTRY :
AREA :PRODUCTION & OPERATIONS MANAGEMENT
ORGANIZATION :
LENGTH :18
LUMS No :03-879-2025-1
PUBLICATION YEAR : 2025
ABSTRACT:
RetailTECH was a B2B startup in FMCG value chain with an intent of serving the large number of karyana (mom & pop) store spread across the larger cities of the country. The karyana stores were traditionally served by multi entity FMCG value chains with the manufacturers brand at the upstream end passing on the merchandize to distributers which inturn served the wholesalers. The wholesalers served the karyanas with a team of order takers. Each store had to deal with multiple distributers/wholesalers depending on the scale of their purchase, with the smallest is size (and largest in numbers) at times running out of goods before being replenished. Central to the analysis is the planning and execution of warehouse operations in the FMCG value chain. The company while having focus on growth is struggling with streamlining warehouse operations which are starting to hamper the service quality. With markets in larger metropolitans expected to saturate in the coming months and competition yet to develop traction amongst the customers, operational efficiency will determine the survivors. (LUMS No. Assigned 16-July-25)