Case
AISHA’S PROMOTION
INDUSTRY :-
AREA :HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR
ORGANIZATION :-
LENGTH :10
LUMS No :05-791-2025-1
PUBLICATION YEAR : 2025
ABSTRACT:
Aisha Rana has been recognized for her outstanding performance as a Senior Marketing Manager at Alpha Products. She has recently won the company’s best employee award, and she is now vying for a promotion to General Manager (GM) of Marketing. Aisha requests a meeting with the CEO, Mr. Khalid, to discuss the prospects of her promotion. While acknowledging her achievements, Mr. Khalid raises concerns about Aisha’s readiness for promotion. The CEO takes this matter to the company’s Board of Management (BOM) where a member suggests offering Aisha a Deputy GM position. However, Aisha learns that another manager had previously been promoted faster. As she prepares for her next meeting with the CEO, she seeks advice from her mentor, a professor at a local university in Lahore, who provides insights on overcoming common negotiation challenges for women in leadership roles.(LUMS No. Assigned 7-Mar-2025)