Case
THE RISE AND FALL OF AL SHAHEER
INDUSTRY :
AREA :BUSINESS POLICY
ORGANIZATION :
LENGTH :24
LUMS No :08-298-2026-1
PUBLICATION YEAR : 2026
ABSTRACT:
This case examines the growth and subsequent decline of Al Shaheer Corporation Ltd. (ASC) - Pakistan’s first publicly listed halal meat company. Founded in 2008 by Kamran Ahmed Khalili, ASC transformed from a small Karachi-based meat company into a reputable exporter and retail brand (Meat One, Khaas) and raised PKR 2.375 billion in a highly publicized 2015 IPO. Between 2016 and 2018, the company pursued an aggressive expansion strategy, which included the construction of a poultry and processed-food plant, the rapid rollout of retail outlets, feedlot projects, and diversification into frozen foods. (LUMS No. Assigned 20-Aug-2026)