Technical Note
ARTIFICIAL INTELLIGENCE AND ITS APPLICATIONS IN MARKETING
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :13
LUMS No :04-2386-2024-2
PUBLICATION YEAR : 2024
ABSTRACT:
The technical note “Artificial Intelligence and its Applications in Marketing†explores the transformative impact of Artificial Intelligence or AI on marketing practices. It begins by defining AI and its core components, including machine learning, natural language processing, computer vision, and robotics. The note highlights AI’s role in enhancing business productivity and efficiency, particularly in marketing, through content generation, chatbot marketing, AI influencers, marketing models, and sentiment analysis. Several case studies, such as those of Kia, Norwegian Air, Netflix, Alibaba, IKEA, and Bayer, illustrate successful AI integration in marketing strategies. The note also addresses challenges such as deepfakes, job displacement, biased data, and data privacy concerns, emphasizing the need for responsible AI use to maximize its benefits in marketing. LUMS No. Assigned 12-Dec-2024