Technical Note
OVERVIEW OF RETAILING IN PAKISTAN
INDUSTRY :-
AREA :MARKETING
ORGANIZATION :-
LENGTH :14
LUMS No :04-2385-2024-2
PUBLICATION YEAR : 2024
DESCRIPTION
ABSTRACT:
This note will be providing an overview of retailing in Pakistan, as in recent times retailing has gained lot of interest in academia & practice due to multiple reasons. This note can be used in undergraduate, graduate & executive education program in area of marketing channels, marketing management & retail management courses as a standalone note to give an overview of retailing or it can be used as a supplementary reading with corresponding case in above mentioned areas. Primarily depending on teacher's learning objectives. (LUMS No. Assigned 3-Oct-2024)