Details

Case

PROCTER & GAMBLE EUROPE : VIZIR LAUNCH

BARTLETT C A

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 18

LUMS No : 30-086-97-4

PUBLICATION YEAR : 1997

KEYWORDS:

"BUSINESS POLICY, INTERNATIONAL BUSINESS, MARKETING IMPLEMENTATION, MARKETING STRATEGY, NEW MARKET ENTRY, ORGANIZATION"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

General Management