Details

Case

PHILIP MORRIS INCORPORATED

FIENNING CE

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 17

LUMS No : 30-005-86-4

PUBLICATION YEAR : 1986

KEYWORDS:

"BUSINESS POLICY, CORPORATE STRATEGY, DIVERSIFICATION, GOVERNMENT REGULATION, TOBACCO"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

General Management