Details

Case

MANAGING ASSETS AND SKILLS : THE KEY TO A SUSTAINABLE COMP..

AAKER D A

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 16

LUMS No : 29-168-97-4

PUBLICATION YEAR : 1997

KEYWORDS:

"COMPETITION, CUSTOMER RELATIONS, MANAGEMENT SKILLS, STRATEGIC MARKET PLANNING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY