Case
PORTER M E
INDUSTRY : -
AREA :
ORGANIZATION :
LENGTH : 21
LUMS No : 29-164-86-4
PUBLICATION YEAR : 1986
KEYWORDS:
"COMPETITION, CONSUMER PRODUCTS, COST/BEBEFIT ANALYSIS, INDUSTRY ANALYSIS, NEW MARKET ENTRY"
DESCRIPTION:
LEARNING OBJECTIVES:
SUBJECTS COVERED:
INDUSTRY & COMPETITIVE STRATEGY