Case
ROTH SJ & PORTER ME
INDUSTRY : -
AREA :
ORGANIZATION :
LENGTH : 29
LUMS No : 29-139-92-4
PUBLICATION YEAR : 1992
KEYWORDS:
"AUTOMOTIVE, COMPETITION, INDUSTRY ANALYSIS, INTEGRATION-VERTICAL, NEW PROCESS, STRATEGY FORMULATION, TECHNOLOGICAL CHANG"
DESCRIPTION:
LEARNING OBJECTIVES:
SUBJECTS COVERED:
INDUSTRY & COMPETITIVE STRATEGY