Details

Case

INTERNATIONALIZING THE COLA WARS (B) : THE BATTLE FOR INDIA

YOFFIE D

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 4

LUMS No : 29-134-96-4

PUBLICATION YEAR : 1996

KEYWORDS:

"BEVERAGES, COMPETITION, CORPORATE STRATEGY, INTERNATIONAL BUSINESS, INDIA"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY