Details

Case

BIC PEN CORPORATION - A

RACHAL EL

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 20

LUMS No : 29-110-92-4

PUBLICATION YEAR : 1992

KEYWORDS:

"CONSUMER PRODUCTS, PRODUCT LINE POLICY, CORPORATE STRATEGY, STRATEGIC PLANNING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY