Details

Case

CUMINS ENGINE COMPANY IN 1979

YOFFIE D B

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 22

LUMS No : 29-104-92-4

PUBLICATION YEAR : 1992

KEYWORDS:

"COMPETITION, CORPORATE STRATEGY, MARKET SHARE, STRATEGIC MARKET PLANNING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY