Details

Case

THE SEVEN UP COMPANY (B)

CHRISTENSEN CR

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 5

LUMS No : 29-092-86-4

PUBLICATION YEAR : 1986

KEYWORDS:

"BEVERAGES, COMPETITION, STRATEGY FORMULATION"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY