Case
PORTER ME & FULLER MB
INDUSTRY : -
AREA :
ORGANIZATION :
LENGTH : 5
LUMS No : 29-085-92-4
PUBLICATION YEAR : 1992
KEYWORDS:
"COMPETITION, INDUSTRY ANALYSIS, LEAGAL ASPECTS, MARKETING STRATEGY"
DESCRIPTION:
LEARNING OBJECTIVES:
SUBJECTS COVERED:
INDUSTRY & COMPETITIVE STRATEGY