Details

Case

COCA COLA VERSUS PEPSI COLA (A)

IRWIN CL

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 7

LUMS No : 29-080-91-4

PUBLICATION YEAR : 1991

KEYWORDS:

"BEVERAGES, BUSINESS POLICY, COMPETITION, MARKET SIGNALING, STRATEGY IMPLEMENTATION"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

INDUSTRY & COMPETITIVE STRATEGY