Case
JBNJAWS PRODUCTIONS: DECODING THE ENTREPRENEURIAL DNA
INDUSTRY :-
AREA :ENTREPRENEURSHIP
ORGANIZATION :-
LENGTH :27
LUMS No :23-073-2018-1
PUBLICATION YEAR : 2018
ABSTRACT:
This case follows the entrepreneurial journey of Jahanzaib Shafique (JB) and Sarfaraz Niazi, the founders of JBnJAWS Productions; which is one of Pakistan’s leading marketing support and event management agencies. The case highlights important events from each of the founders’ lives, from before the formation of JBnJAWS Productions, as well as showcasing how their partnership came about and how the company got to where it is today. The case offers unique insight into the thoughts, struggles, challenges and mindset of two budding entrepreneurs who started from nothing and built up a marketing-support heavyweight. This case is intended to help students understand what entrepreneurs are really made of, i.e., how to decode the entrepreneurial mindset. It helps answer questions such as which common traits are embodied by successful entrepreneurs and what the entrepreneurial process looks like, i.e., how the thoughts and actions of entrepreneurs can differ from those of traditional managers and business graduates. Most importantly, this case study is meant to serve as an inspiration for future generations of entrepreneurs.