This case study can be used in any undergraduate, MBA or EMBA course in Entrepreneurship, especially in the initial sessions. Its primary purpose is to provide students with inspiration by way of highlighting the entrepreneurial journey of two relatable entrepreneurs, who started their journey in similar circumstances to many students today.
The teaching note to the case has been designed around three main theoretical frameworks, which correspond to two main teaching objectives.
- For Objective 1:
* J. Timmons and S. Spinelli. New Venture Creation, 8th Edition. McGraw-Hill Higher Education (2007).
- For Objective 2:
* L. A. Schlesinger and C. F. Kiefer. "Just Start: Take Action, Embrace Uncertainty, Create the Future." Harvard Business School Press, Boston MA (2012).
* A. Bhide. "How Entrepreneurs Craft Strategies That Work." Harvard Business Review (1994).
After reading the case study and the supporting theoretical frameworks, students should be in a position of;
1. Understanding the entrepreneurial mindset, i.e., they should be able to identify which common traits are embodied by successful entrepreneurs.
2. Analysing information in the case study to determine what the entrepreneurial process looks like and applying the information in the theoretical frameworks to evaluate the use of Creation-based reasoning within the case scenario and the use of alternatives to traditional managerial planning.