Details

Case

Siffat Tutorial System

Irfan Amir, Mansoor Nawaz

INDUSTRY : Education

AREA : Entrepreneurship

ORGANIZATION : Siffat Tutorial Systems

LENGTH : 16

LUMS No : 23-062-2006-1

PUBLICATION YEAR : 2006

KEYWORDS:

Siffat Tutorial Systems,Management,Administration,Family Business,Educationalists,Financial Reserves

DESCRIPTION:

The Siffaat Tutorial Systems (hereafter referred to as the Siffaat Academy) was conceived in September 1999 by members of the Anwar family mainly in response to their deteriorating financial condition. After spending 10 years in Saudi Arabia as an engineer, Mr Anwar had returned to Pakistan mainly due to a chronic back condition. His deteriorating health limited his attempts at running a successful real estate business in Lahore. Mr Anwar was also concerned about the future of his only son, Masood, who after graduating from University had remained unemployed for four years. Furthermore, Masoods involvement in Mr Anwars real estate business was also not encouraging. With dwindling financial resources, Mr Anwar requested his eldest daughter, Nadia and son-in-law Usman Qayyum, to help Masood in generating an income that would hopefully enable his son to stand on his own feet.After considering a few options, a proposal to launch an academy was agreed upon. For this initiative, Mr Anwar allocated a total budget of Rs 300,000. Masood was given the task of selecting a suitable location for the academy. Nadia and Usman took on the responsibility of developing the curriculum and selecting tutors. In spite of a variety of promotional initiatives, the Siffaat Academy was unable to recruit students. Within a year since the establishment of the academy, the project team had almost exhausted the allocated budget. Unable to understand the reasons for this failure, the project team was evaluating various courses of action. 

LEARNING OBJECTIVES:

N/A

SUBJECTS COVERED:

Human Resource Management, Organizational Behaviour