Details

Case

G & R FELPAUSCH CO. : CREATING VALUE THROUGH SCANNER DATA

SCHIANO W T

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 11

LUMS No : 18-411-97-4

PUBLICATION YEAR : 1997

KEYWORDS:

"ADVERTISING STRATEGY, CONSUMER MARKETING, FOOD RETAILING, INFORMATION SYSTEMS, STRATEGIC MARKET PLANNING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Management Information Systems