Details

Case

Telenor Pakistan - Culture & Competitive Advantage

Anwar Khurshid, Nauman Ali

INDUSTRY : Telecommunication

AREA : HRM/OB

ORGANIZATION : Telenor Pakistan

LENGTH : 37

LUMS No : 05-744-2010-1

PUBLICATION YEAR : 2010

KEYWORDS:

Telenor,Pakistan,Telecommunication,Network,Cellular Network,Culture,Competitive Advantage,CEO,External Threats,External Environment

DESCRIPTION:

The case Telenor Pakistan Culture and Competitive Advantage describes the issues and challenges faced by the telecom operator, Telenor Pakistan, due to a changing external environment. The external threats are forcing the CEO to re-evaluate a key competitive business advantage that has been built and nurtured over approximately half a decade, namely the organisational culture. It is this culture which differentiates Telenor Pakistan from its competitors. Jon Eddy Abdulla, the CEO, believed that although the company had tremendously benefited from its unique culture and had gained a significant competitive advantage, the maturing market and increasing competition required the organisation to streamline processes, focus on efficiencies, and control costs. The company needed to learn to move fast from a high growth start-up operation to an organisation where tighter controls were needed. Jon pondered over his options to align the company with the changing market dynamics as fast as possible, while preserving the core elements of culture that earned this company the award for being the most preferred employer twice in the last three years.

LEARNING OBJECTIVES:

1) To identify the elements of organizational culture and explain how culture is created and how it evolves. 2) To examine how culture could provide a competitive advantage to an organization. 3) To decide whether a successful formula needs to be changed in response to a changing external environment. 4) To explore how culture could be cultivated and sustained, and how culture contributes to value creation. 5) To gain understanding of the issues and challenges in planning and implementing behavioural organisational change.

SUBJECTS COVERED:

Human Resource Management, Organizational Behaviour