Case
TELENOR PAKISTAN - CULTURE AND COMPETITIVE ADVANTAGE
INDUSTRY :TELECOMMUNICATION
AREA :HUMAN RESOURCE MANAGEMENT/ORGANIZATIONAL BEHAVIOUR
ORGANIZATION :-
LENGTH :37
LUMS No :05-744-2010-1
PUBLICATION YEAR : 2010
ABSTRACT:
The case Telenor Pakistan – Culture and Competitive Advantage describes the issues and challenges faced by the telecom operator, Telenor Pakistan, due to a changing external environment. The external threats are forcing the CEO to re-evaluate a key competitive business advantage that has been built and nurtured over approximately half a decade, namely the organisational culture. It is this culture which differentiates Telenor Pakistan from its competitors. Jon Eddy Abdulla, the CEO, believed that although the company had tremendously benefited from its unique culture and had gained a significant competitive advantage, the maturing market and increasing competition required the organisation to streamline processes, focus on efficiencies, and control costs. The company needed to learn to move fast from a high growth start-up operation to an organisation where tighter controls were needed. Jon pondered over his options to align the company with the changing market dynamics as fast as possible, while preserving the core elements of culture that earned this company the award for being the most preferred employer twice in the last three years.