Case
BONOMA T V
INDUSTRY : -
AREA :
ORGANIZATION :
LENGTH : 24
LUMS No : 04-848-93-4
PUBLICATION YEAR : 1993
KEYWORDS:
"AGRICULTURE, INDUSTRIAL MARKETING, MARKETING IMPLEMENTATION, MARKETING MANAGEMENT, NEW PRODUCT MARKETING, PRICING"
DESCRIPTION:
LEARNING OBJECTIVES:
SUBJECTS COVERED:
Marketing