Details

Case

LOTUS DEVELOPMENT CORPORATION

RANGAN V K & SCOTT D R

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 18

LUMS No : 04-691-95-4

PUBLICATION YEAR : 1995

KEYWORDS:

"COMPUTER INDUSTRY, COMPUTER SOFTWARE, DISTRIBUTION CHANNELS, DISTRIBUTION STRATEGY, RETAILING, SALES FORCE MANAGEMENT"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing