Details

Case

DUNKIN' DONUTS (D) - NEW PRODUCT INTRO.

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 22

LUMS No : 04-669-89-4

PUBLICATION YEAR : 1989

KEYWORDS:

"ADVERTISING STRATEGY, FAST FOODS, FRANCHISING, GROWTH STRATEGY, NEW PRODUCT MARKETING, RETAILING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing