Details

Case

GENERAL ELECTRIC CLOCK AND PLANNING EXERCISE

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 27

LUMS No : 04-662-89-4

PUBLICATION YEAR : 1989

KEYWORDS:

"HOUSEHOLD PRODUCTS, MARKET ANALYSIS, MARKETING STRATEGY, STRATEGIC MARKET PLANNING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing