Details

Case

SOUTHWEST AIRLINES (C)

LOVELOCK C H

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 19

LUMS No : 04-418-96-4

PUBLICATION YEAR : 1996

KEYWORDS:

"ADVERTISING STRATEGY, AIRLINES, MARKETING STRATEGY, NEW ENTERPRISES, PUBLIC RELATIONS/PUBLICITY, SERVICES"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing