Details

Case

SEALED AIR CORPORATION

DOLAN R J

INDUSTRY : PACKAGING

AREA :

ORGANIZATION : -

LENGTH : 17

LUMS No : 04-334-87-4

PUBLICATION YEAR : 1987

KEYWORDS:

Competition; Industrial Marketing; Marketing Strategy; New Products; Packaging; Product Line Policy;

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing