Details

Case

Citibank : Launching the Credit Card in Asia Pacific (A)

RANQAN V K

INDUSTRY : Banking

AREA :

ORGANIZATION : -

LENGTH : 25

LUMS No : 04-2303-96-4

PUBLICATION YEAR : 1996

KEYWORDS:

Asia, Consumer credit, Corporate strategy, Finance, International business, International marketing, Marketing strategy, Pricing, Product introduction, Product life cycle, Product management, Product positioning, Service management, Technology & operation

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing