Details

Case

LOTUS DEVELOPMENT CORPORATION : ENTERING INTERNATIONAL MARKET

COLEMAN J J

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 18

LUMS No : 04-2190-95-4

PUBLICATION YEAR : 1995

KEYWORDS:

"COMPUTER INDUSTRY, COMPUTER SOFTWARE, INTERNATIONAL BUSINESS, INTERNATIONAL TRADE & DIPLOMACY, MARKETING STRATEGY, STRAT"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing