Details

Case

IBM : ASSISTANT GENERAL MANAGER OF MARKETING (B)

CESPEDES F V & GOODE L

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 26

LUMS No : 04-2147-97-4

PUBLICATION YEAR : 1997

KEYWORDS:

"MARKETING IMPLEMENTATION, MARKETING ORGANIZATION, MARKETING PLANNING, SALES MANAGEMENT, MARKETING STRATEGY, PRODUCT MANA"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing