Case
CESPEDES FV
INDUSTRY : -
AREA :
ORGANIZATION :
LENGTH : 22
LUMS No : 04-2038-95-4
PUBLICATION YEAR : 1995
KEYWORDS:
"MARKETING IMPLEMENTATION, MARKETING MANAGEMENT, MARKETING ORGANISATION, SALES FORCE MANAGEMENT, SALES ORGANISATION"
DESCRIPTION:
LEARNING OBJECTIVES:
SUBJECTS COVERED:
Marketing