Details

Case

HEWLETT PACKARD (A) ORG. EW PRODUCT SALES CHANNELS: 1986

RANGAN V K & FINEGOLD J G

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 19

LUMS No : 04-185-90-4

PUBLICATION YEAR : 1990

KEYWORDS:

"DISTRIBUTION CHANNELS, INDUSTRIAL MARKETING, NEW PRODUCTS, SALES FORCE MANAGEMENT"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing