Details

Case

BRITISH AIRWAYS

QUELCH J A

INDUSTRY : AIRLINE

AREA :

ORGANIZATION : BRITISH AIRWAYS

LENGTH : 27

LUMS No : 04-176-95-4

PUBLICATION YEAR : 1995

KEYWORDS:

Advertising; Advertising Campaigns; Airlines; Consumer Marketing; International Business;

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing