Details

Case

G.D. SEARLE & CO : EQUAL LOW CALORIE SWEETNER (B)

CLARKE DG

INDUSTRY : -

AREA :

ORGANIZATION :

LENGTH : 26

LUMS No : 04-164-86-4

PUBLICATION YEAR : 1986

KEYWORDS:

"ADVERTISING, CONSUMER BEHAVIOUR, PRICING, TEST MARKETING"

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing