Details

Case

BRITISH AIRWAYS : GO FOR IT, AMERICA! PROMOTION (B)

SCHILLE W

INDUSTRY : AIRLINE

AREA :

ORGANIZATION : BRITISH AIRWAYS

LENGTH : 2

LUMS No : 04-1023-93-4

PUBLICATION YEAR : 1993

KEYWORDS:

Advertising; Airlines; Crisis Management; Public Relations/Publicity; Sales Promotion;

DESCRIPTION:

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Marketing