Details

Case

Nirala Sweets: The Karachi Project Debrief

Wasif M Khan

INDUSTRY : Food

AREA : General Management

ORGANIZATION : Nirala

LENGTH : 20

LUMS No : 30-117-2002-1

PUBLICATION YEAR : 2002

KEYWORDS:

Nirala,Cost Question,Accounting,Control,Manager,Sweets,Food,Tradition,Brand,Cost Management

DESCRIPTION:

Nirala Sweets, Pakistan's leading mithai (sweetmeats) manufacturers is pursuing a geographical expansion. The company has successfully launched a retail outlet outside its home city where all the previous outlets were located. Many of the lessons learnt in that expansion are either forgotten, or many unknown factors emerge in the planned new project in Karachi. A new professional manager, hired by the company is sent to resolve the many problems. The case allows students to see the many uncertainties that affect a new project as well as the importance and limitations of project planning. The case is intended for early use in a graduate course in Project Management or Management of Growth.

LEARNING OBJECTIVES:

1) To illustrate the evolution of Project Management Systems and Processes in a young firm in the early stages of professionalisation. 2) To demonstrate the critical linkages of quality and brand image as being important elements in project planning and successful implementation in well-known brand name retails food operation. 3) To ullustrate the role of controllable and uncontrollable factors in project management in a poorly developed country. 4) To examine the role of organisational memory and learning in an early professionalisation firm.

SUBJECTS COVERED:

General Management