Case
NIRALA SWEETS : THE KARACHI PROJECT DEBRIEF
INDUSTRY :-
AREA :GENERAL MANAGEMENT
ORGANIZATION :-
LENGTH :20
LUMS No :30-117-2002-1
PUBLICATION YEAR : 2002
ABSTRACT:
Nirala Sweets, Pakistan’s leading mithai (sweetmeats) manufacturers is pursuing a geographical expansion. The company has successfully launched a retail outlet outside its home city where all the previous outlets were located. Many of the lessons learnt in that expansion are either forgotten, or many unknown factors emerge in the planned new project in Karachi. A new professional manager, hired by the company is sent to resolve the many problems. The case allows students to see the many uncertainties that affect a new project as well as the importance and limitations of project planning. The case is intended for early use in a graduate course in Project Management or Management of Growth.