Case

Educator Copy

SOHAFF SHAWLS (A)

Arif Iqbal Rana

INDUSTRY :-

AREA :GENERAL MANAGEMENT

ORGANIZATION :-

LENGTH :14

LUMS No :30-115-99-1

PUBLICATION YEAR : 1999

DESCRIPTION

ABSTRACT:

The case relates the story of an immigrant family that was the first woollen shawl producer in Pakistan. The story contains the vicissitudes of both: the family, and their business, over the years. The case also has information on the birth, growth and maturity phases of the woolen shawl cluster in Lahore.