Details

Case

Educator Copy

Sohaff Shawls (A)

Arif Iqbal Rana


INDUSTRY : Textile - Shawls

AREA : General Management

ORGANIZATION : Sohaff Shawls

LENGTH : 14

LUMS No : 30-115-99-1

PUBLICATION YEAR : 1999

DESCRIPTION

KEYWORDS:

Sohaff Shawls,General Management,Immigrants,Woolen Shawl Cluster,Busines


DESCRIPTION:

The case relates the story of an immigrant family that was the first woollen shawl producer in Pakistan. The story contains the vicissitudes of both: the family, and their business, over the years. The case also has information on the birth, growth and maturity phases of the woolen shawl cluster in Lahore.


LEARNING OBJECTIVES:

The case can be taught in an elective on family/small business, or in the small business module of a course on strategy. It can also be used to discuss issues related to small business clusters.


SUBJECTS COVERED:

General Management