Details

Case

Note on The Pakistan Pharmaceutical Industry

Zafar Iqbal Qureshi

INDUSTRY : Pharmaceutical

AREA : Industry & Competitive Strategy

ORGANIZATION : Pakistan Pharmaceutical Industry

LENGTH : 25

LUMS No : 29-002-2011-1

PUBLICATION YEAR : 2011

KEYWORDS:

Pakistan,Pharmaceutical Industry,Public Policy,Drug Act 1976,Competitiveness,Performance,Profitability

DESCRIPTION:

This note traces the development of the Pakistani pharmaceutical industry since independence. It also highlights the public policy through which the government exercises regulatory control over the industry according to the provisions of the Drug Act, 1976. A reference is also made to the healthcare system and local market potential. Issues around price control, generic versus patent drugs and drug testing for innovation are also explained. Other challenges like contract manufacturing, import of drugs and barriers to export are emphasized as well. 

LEARNING OBJECTIVES:

This note is written for teaching in a module on Industry Analysis and Competitiveness in a course on Corporate Strategy. It can be taught at the graduate level as well as in executive education. The major objectives are threefold. First, the note acquaints students with the development and growth of the industry itself. Second, it helps students understand the economics of business in the industry. Third, it challenges students to understand the arena of public policy and its outcomes for the industry like performance, profitablity and innovation. Additionally, the note foces students to develop a set of recommendations identifying the potential for new investment.

SUBJECTS COVERED:

Competitive Strategy