Details

Case

CAPITAL DAIRY AND LIVESTOCK - BUFFALO VS COW DECISION

Hassan Rauf, Syed Zain ul Abidin

INDUSTRY : Dairy Products

AREA : Agribusiness, Entrepreneurship

ORGANIZATION :

LENGTH : 14

LUMS No : 23-069-2016-1

PUBLICATION YEAR : 2016

KEYWORDS:

SME level dairy business, Agribusiness, dairy, farm management, entrepreneurship

DESCRIPTION:

This case is about the experience of an entrepreneur who set up a dairy business. The case highlights the dynamics of the dairy business in the Pakistani market. It also elaborates the value chain of the dairy business along with the milking life cycle of the cattle. The case explains the operations of a cattle farm and the systems needed to manage the business. It highlights the important elements of managing the cattle farming business along with the business dynamics. The case elucidates the role of farmworkers and the systems needed. The case also provides information on the economics of managing and running a cattle farm. The major cost elements are food and overheads. The yield determines the revenue side of the business and is directly related to farm management practices. The case ends where the entrepreneur wants to review his business model of selling buffalo milk and wants to work out the dynamics of the cow milk business.

LEARNING OBJECTIVES:

1. To understand the dynamics of SME level dairy business; 2. To understand the various aspects of managing a medium level dairy farm; 3. To realize the challenges and significance of yield management in the dairy business; 4. To understand the financial aspects of managing dairy business requiring periodic investment in ‘assets’.

SUBJECTS COVERED:

Agribusiness, Entrepreneurship, Dairy Farming, SME