Details

Case

GARDENERS: THE GARDEN STYLISTS

Yamna Imran, Muhammad Shehryar Shahid

INDUSTRY : Horticulture, Gardening

AREA : Entrepreneurship

ORGANIZATION : NAMAL College

LENGTH : 29

LUMS No : 23-067-2016-1

PUBLICATION YEAR : 2016

KEYWORDS:

Renovating, Services, Entrepreneurship, Partnership, Gardening, Horticulture, Management, Operations, Business Concept, Goals, Competition, Logistics, Distribution, Financial Projections, Marketing, Investment, Costs, Expansion, Opportunities, Consultancy

DESCRIPTION:

This case revolves around the brainchild of four school friends, who belong to different educational backgrounds and possess diverse personality traits. They had a common goal which united them, i.e., Gardeners. This idea of initiating an entrepreneurial venture was perceived by them many years ago. However, it never materialised until late August 2014, when they got together and decided to fulfill the dream that they had once envisioned. Before taking a decision as to whether or not to proceed with the new venture, students must carry out an appraisal of the viability of the business by undertaking a feasibility analysis.

LEARNING OBJECTIVES:

The case seeks to provide students with the basic understanding of a feasibility analysis in order to gauge the riskiness of any venture, and determine whether or not the business idea is viable. Specifically, it aims to enable them to carry out the following tasks: Asses whether or not a proposed product or service is feasible and worth pursuing. Evaluate the overall appeal of the target market for a product or service being proposed. Gauge the overall attractiveness of the industry for a product or service being proposed. Evaluate whether or not a proposed venture has sufficient organisational competence and non-financial resources to move forward. Determine if the entrepreneur has the capabilities and the commitment required for a proposed venture.

SUBJECTS COVERED:

Finance, Entrepreneurship, Accounting, Education, Idea Generation And Execution