Case
GARDENERS: THE GARDEN STYLISTS
INDUSTRY :-
AREA :ENTREPRENEURSHIP
ORGANIZATION :-
LENGTH :29
LUMS No :23-067-2016-1
PUBLICATION YEAR : 2016
ABSTRACT:
This case revolves around the brainchild of four school friends, belonging to different educational backgrounds and possessing diverse sets of personality traits. There was a common goal which united them—Gardeners. This idea of initiating an entrepreneurial venture was perceived by them many years ago. However, it never materialised until late August 2014, when they got together and decided to fulfill the dream that they had once envisioned. Before taking a decision as to whether or not to proceed with the new venture, students must carry out an appraisal of the viability of the business by undertaking a feasibility analysis.