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Case

Educator Copy

Hunting the Heffalump: A Case Study of Four Inspirational Entrepreneurs

Yamna Imran, Muhammad Shehryar Shahid


INDUSTRY :

AREA : Entrepreneurship

ORGANIZATION : Qadri Group

LENGTH : 15

LUMS No : 23-065-2015-1

PUBLICATION YEAR : 2015

DESCRIPTION

KEYWORDS:

Entrepreneurship,Pakistan,MNC's,Multinational Corporations,Partnership,Vision,Values,Strategy


DESCRIPTION:

This case can be used in the introductory class of an undergraduate or an MBA course in entrepreneurship. It will address a fundamental question that continues to trouble students of Entrepreneurship even after they may have taken the entire course. When these students become conscious of the stark contrast that exists between entrepreneurship in a classroom setting and how real-life entrepreneurs tend to behave, and observe the discrepancy between learning theories of entrepreneurship and testing these theories in the real world, they remain stuck at the same basic question: What is it that entrepreneurs really do? This case aims to help students reason out this question, and also serve the following objectives: ¿ Provides instructors with an excellent opportunity to discuss predominant entrepreneurial traits through some inspirational real-life examples. By comparing and contrasting the successful entrepreneurs in this case, the students will understand that although a universal portrayal of an entrepreneur is not possible, entrepreneurs tend to have certain fundamental similarities in their traits, which can be framed together to propose an ¿Entrepreneurial DNA.¿ ¿ Provides an in-depth analysis of the planning and analysis process of entrepreneurs using the parsimonious planning and analysis framework, and helps students understand how entrepreneurs maintain a judicious balance between action and analysis.


LEARNING OBJECTIVES:

Provides an excellent opportunity to discuss predominant entrepreneurial traits through some inspirational real-life examples. Be able to compare and contrast the successful exntrepreneurs in this case. Understand that although a universal portrayal of an entrepreneur is not possible, they tend to have certain fundamental similarities in their traits, which can be framed together to propose an "Entrepreneurial DNA."


SUBJECTS COVERED:

Entrepreneurship, Partnership