Details

Case

Educator Copy

Styles & Trends - The Start-Up Decision

Alia Riaz, Wasif M Khan


INDUSTRY : Textile

AREA : Entrepreneurship

ORGANIZATION : Styles & Trends

LENGTH : 30

LUMS No : 23-006-90-1

PUBLICATION YEAR : 1990

DESCRIPTION

KEYWORDS:

Styles,Trends,Start-up,Decision,Entrepreneurship,Textile,LUMS Graduates,Market Analysis,Opportunity


DESCRIPTION:

This case follows events from the germination of an entrepreneurial venture by three LUMS graduates to the time that they actually set up a stitching unit. It gives personality profiles of the three partners and the market analysis, and allows students to evaluate the entrepreneurs and the opportunity that led them to start the venture. 


LEARNING OBJECTIVES:

The case is written primarily to let students discuss the entrepreneurs in light of their training and experience, as well as the career choices they faced and the quality of opportunity in the garment industry. The discussion also must encompass the understanding of the opportunity conditions that the group has acquired, as well as the process of acquiring this understanding. In addition, the future expansion plan they have is also to be discussed.


SUBJECTS COVERED:

Entrepreneurship