Case

Educator Copy

STYLES & TRENDS - THE START-UP DECISION

Aalia Riaz, Wasif M Khan

INDUSTRY :TEXTILE

AREA :ENTREPRENEURSHIP

ORGANIZATION :-

LENGTH :30

LUMS No :23-006-90-1

PUBLICATION YEAR : 1990

DESCRIPTION

ABSTRACT:

This case follows events from the germination of an entrepreneurial venture by three LUMS graduates to the time that they actually set up a stitching unit. It gives personality profiles of the three partners and the market analysis, and allows students to evaluate the entrepreneurs and the opportunity that led them to start the venture.