Case
US DENIM - THE DYEING CAPACITY ENHANCEMENT DILEMMA (B)
INDUSTRY :TEXTILE
AREA :MANAGEMENT INFORMATION SYSTEMS
ORGANIZATION :-
LENGTH :7
LUMS No :18-438-2011-1
PUBLICATION YEAR : 2011
ABSTRACT:
(NOT FOR SALE OR DISTRIBUTION WITHOUT CRC DIRECTOR APPROVAL) This case presents a situation where a firm has focused on establishing itself as a leading world class player in the denim industry. The case presents an opportunity to examine in detail how various innovative ideas have been utilized by the company to not only establish a reputation for quality, but also achieve high growth and high profitability. Focusing on learning from its own and other organizations’ experiences to innovate vis-à-vis plant layout design, Human Resource policies, and the use of IT and Marketing approaches has provided US Denim with a distinctive competitive advantage. This case provides many opportunities for learning about the issues and challenges in leveraging innovation.