Details

Case

Educator Copy

Jang Online

Khurram Sarfraz, Syed Zahoor Hasan


INDUSTRY : Print And Online Media

AREA : Management Information Systems

ORGANIZATION : Jang Group

LENGTH : 27

LUMS No : 18-427-2004-1

PUBLICATION YEAR : 2004

DESCRIPTION

KEYWORDS:

Jang Online,Management Information Systems,MIS,Print,Online Media,Business Decisions,Motivation,Issues & Challenges


DESCRIPTION:

This case provides an opportunity to understand various issues and challenges involved in developing and expanding an online business. It captures the motivation, process, technical and business decisions, and related results obtained by Jang Group in starting Jang Online. 


LEARNING OBJECTIVES:

1) How the dynamics of online publishing differs from that of a print based newspaper. 2) The factors that influence the success of online publishing and the importance of speed in this business. 3) The components of the revenue and cost model of an online business; specially how these models differ from the corresponding models for a totally physical business. 4) The notion of value proposition for various stakeholders - customers, advertisers, suppliers, shareholders, and employees. 5) How an online business model need to evolve with changes in various dimensions - internet access and usage, acceptance of internet as a means of transacting business, and emergence of various internet-based business and operating models. 6) How a print media and online business can co-exist and support each other. 7) The key differences in the mind-sets associated with managing and operating an on-line business compared to a traditional business.


SUBJECTS COVERED:

Management Information Systems