Details

Case

Educator Copy

SYED BHAIS (PVT) LIMITED

SHAMI S, HASSAN S Z


INDUSTRY : -

AREA : Management Information Systems

ORGANIZATION : -

LENGTH : 20

LUMS No : 18-407-97-1

PUBLICATION YEAR : 1997

DESCRIPTION

KEYWORDS:

Information systems, information technology, management information systems


DESCRIPTION:

The case deals with a situation in which an established precision engineering manufacturing firm was entering a new business venture. In the past, the firm had dealt with the OEM and institutional buyer markets, but the new venture Syed Bhais Lighting Ltd (SBLL), would be in a consumer mass-market area. SBL used information technology primarily to provide operational support, and its implementation process had been somewhat ad hoc. For the new business, SBLL, an IT plan had been formulated with the idea that IT would form an integral part of the business processes. The case describes the historical development and evolution of IT function at SBL and gives details of the process followed to design, develop and implement IT based systems for the new venture, SBLL. This case could be used in the introductory MIS course of the MBA programme.


LEARNING OBJECTIVES:

N/A


SUBJECTS COVERED:

Management Information Systems