Details

Case

Educator Copy

Schazoo Laboratories

Omar Rashid Malik, Syed Zahoor Hasan


INDUSTRY : Pharmaceutical

AREA : Management Information Systems

ORGANIZATION : Schazoo Laboratories

LENGTH : 26

LUMS No : 18-264-94-1

PUBLICATION YEAR : 1994

DESCRIPTION

KEYWORDS:

Schazoo Laboratories,Management Information Systems,Pharmaceutical Industry,Management,Marketing,Manufacturing,Strategic Course,Strategic leverage Capabilites,IT


DESCRIPTION:

The Schazoo Laboratories (Pvt) Ltd case is based on a pharmaceutical company which had recently inducted fresh MBAs in its top management cadre. The marketing and manufacturing management defined the company's new strategic course and explored the strategic leverage capabilities of Information Technology. 


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Management Information Systems