Details

Case

SCHAZOO LABORATORIES

MALIK O R, HASSAN S Z

INDUSTRY : PHARMACEUTICAL

AREA : Management Information Systems

ORGANIZATION : -

LENGTH : 26

LUMS No : 18-264-94-1

PUBLICATION YEAR : 1994

KEYWORDS:

Strategic planning, information systems, information technology, implementation

DESCRIPTION:

The Schazoo Laboratories (Pvt) Ltd case is based on a pharmaceutical company which had recently inducted fresh MBAs in its top management cadre. The marketing and manufacturing management defined the company's new strategic course and explored the strategic leverage capabilities of Information Technology. 

LEARNING OBJECTIVES:

SUBJECTS COVERED:

Management Information Systems