Case

Educator Copy

SCHAZOO LABORATORIES

Syed Zahoor Hassan, Omar Rashid Malik

INDUSTRY :PHARMACEUTICAL

AREA :MANAGEMENT INFORMATION SYSTEMS

ORGANIZATION :-

LENGTH :26

LUMS No :18-264-94-1

PUBLICATION YEAR : 1994

DESCRIPTION

ABSTRACT:

The Schazoo Laboratories (Pvt) Ltd case is based on a pharmaceutical company which had recently inducted fresh MBAs in its top management cadre. The marketing and manufacturing management defined the company's new strategic course and explored the strategic leverage capabilities of Information Technology.