Case
FOOTBALL EXPORTS AND QUALITY EXTERNALITY
INDUSTRY :-
AREA :MANAGERIAL ECONOMICS
ORGANIZATION :-
LENGTH :2
LUMS No :11-179-2001-1
PUBLICATION YEAR : 2001
DESCRIPTION
ABSTRACT:
Khalid Javed Zaka, the Chief Executive of Footsie Incorporated, a manufacturer of footballs for exports, had to decide how much to bid for an export order. The decision had to be made in a couple of hours and could not be delayed otherwise the foreign buyer, on failing to receive a bid from him, would offer the order to someone else. The key variable for Khalid to decide was the price per football that he would quote to the buyer. Given the nature of the competition in the export of footballs from Pakistan, the price was the main variable.