Details

Case

Educator Copy

SPINZER CORPORATION (PVT) LIMITED

QURESHI U


INDUSTRY : FOOD AND DRINK

AREA : Managerial Economics

ORGANIZATION : -

LENGTH : 7

LUMS No : 11-098-87-1

PUBLICATION YEAR : 1987

DESCRIPTION

KEYWORDS:

Macroeconomics, competition, government policy


DESCRIPTION:

This case traces the impact of increased excise duty on a soft drink company. The Managing Director felt that the new duty would seriously limit his firm's ability to compete with foreign brand soft drinks.


LEARNING OBJECTIVES:


SUBJECTS COVERED:

Managerial Economics