Case
Uzma Qureshi
INDUSTRY : Food, Drink
AREA : Managerial Economics
ORGANIZATION : Spinzer Corporation Pvt. Ltd.
LENGTH : 7
LUMS No : 11-098-87-1
PUBLICATION YEAR : 1987
KEYWORDS:
Spinzer Corporation,Prtivate,Limited,Managerial Economics,Food,Drink
DESCRIPTION:
This case traces the impact of increased excise duty on a soft drink company. The Managing Director felt that the new duty would seriously limit his firm's ability to compete with foreign brand soft drinks.
LEARNING OBJECTIVES:
SUBJECTS COVERED:
Managerial Economics